Plenty
South San Francisco, United States · Operator: Plenty Unlimited Inc.
Overview
A Silicon Valley flagship of vertical farming that raised nearly $1B from SoftBank and others; filed Chapter 11 in March 2025, closed facilities and narrowed to premium strawberries.
Citizen participation
Company-run mass production; no public participation.
Operating model
Commercial model mass-producing greens, later strawberries, in highly automated indoor vertical farms for retail.
Impact
Despite huge fundraising it could not raise fresh funds and filed with $100–500M in liabilities, restructuring and shedding many leafy-greens operations. Lesson: the size of the capital raised does not fix vertical farming's chronic loss-making economics.
Crops
- leafy greens
- strawberries
Scale
Filed Chapter 11 in March 2025 after raising nearly $1B; closed its South San Francisco facility and narrowed to strawberries
Sources（2）
This entry is compiled from the public sources, official sites and research below.
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