The adaptive consumer: shifting attitudes, behavior change and CSA membership renewal

Urban Farm DB summary

A 2008 qualitative study in Wisconsin, USA, examined attitude and behavior changes among a subset of Community Supported Agriculture (CSA) members. Modified eating or cooking habits, increased consideration of food seasonality, and enhanced appreciation for farming were observed, but no "spillover" changes like reduced driving or increased use of eco-friendly products were found. The study suggests that attitude and behavior changes are generated by CSA's structural elements, not by social norms, and that demonstrated changes increase membership renewal likelihood.