AGROEDUWISATA JAYAKARTA: INOVASI SOSIAL BERBASIS LINGKUNGAN DAN KEARIFAN BUDAYA LOKAL DALAM PROGRAM CSR PT ANTAM UBPP LOGAM MULIA
Ni Made Ayu Wina Wirjana Asak, Yuliani Yuliani, Farina Farina, Fahruri Yahya, Ela Puji Hariani
Learning Society Jurnal CSR Pendidikan dan Pemberdayaan Masyarakat
Urban Farm DB summary
This study explored the social innovation model of the Agroeduwisata Jayakarta program implemented by PT ANTAM Tbk UBPP Logam Mulia to address urban problems in the Jatinegara Kaum area, such as ineffective waste management, shrinking agricultural land, unemployment, and underutilized religious tourism potential. Using a qualitative case study method, data was collected from interviews and internal reports. The findings indicate that the Agroeduwisata program provides benefits beyond environmental sustainability, also empowering local communities and preserving Jakarta's cultural heritage through organic and inorganic waste management, urban farming development, SMEs, and spiritual tourism.