Agrotourism Development Strategy Through SWOT Analysis in Agro Edukasi Wisata Ragunan

Urban Farm DB summary

This descriptive qualitative study used SWOT analysis to examine challenges at Agro Edukasi Wisata (AEW) Ragunan, an urban agro-tourism destination in Indonesia. It found strengths in institutional support and a unique urban farming education concept, but weaknesses in limited infrastructure and marketing. The research concluded that strategic development should focus on optimizing educational potential, improving facilities, enhancing digital promotions, and fostering collaboration.