Alternative food chains as a way to embed mountain agriculture in the urban market: the case of Trentino

Urban Farm DB summary

Peri-urban agriculture is exposed to pressures toward diversification and multifunctionality, developing differently depending on territorial features. A paper studies the case of Trentino, an Italian Alpine region where the ratio of urban to rural domain is heavily skewed toward the latter and farms face environmental problems that jeopardize their competitiveness in mainstream markets, comparing the development of alternative food chains there with other Italian peri-urban areas. The mountain environment makes it difficult for farms to standardize products to large retailers' requirements, but alternative food chains endorse and communicate to the market the typicality of products and farmers' savoir-faire, the two main factors of added value. Survey data from short food chain consumers show they are inherently more attentive to these product cues, as a result of a lifestyle more attached to identity and origins, and prouder of their territory. These findings confirm that, given its structural and cultural traits, alternative food markets in the Trentino area are meaningful for the survival and development of the local agricultural sector.