‘Alternative’ This, ‘Alternative’ That ... : Interrogating Alterity and Diversity

Urban Farm DB summary

This chapter explores the notion of "the alternative" as relatively unexamined. Empirical work over three years involved six food businesses and initiatives facilitating direct contact between producers and consumers. Earth Share Community Supported Agriculture (CSA) in Nairn, North East Scotland, provides vegetables to approximately 200 households weekly. The chapter suggests that diversity within the "alternative" food sector is not necessarily problematic, and consumers' contingent, accidental, and partial commitment has not undermined the success of these schemes.