Analysis of External Factors Affecting the Rumah Anggur Ardo Nursery Business Using PESTEL and Porter's Five Forces

Urban Farm DB summary

This descriptive qualitative study analyzed external factors affecting the Rumah Anggur Ardo nursery business in Medan, Indonesia, using PESTEL and Porter's Five Forces frameworks. Findings indicate a relatively favorable competitive environment, with urban farming as a hobby presenting a main opportunity. However, significant challenges include high rainfall damaging seedlings and the absence of material support from the government.