An Analysis of Willingness to Pay for Agricultural Experience of Daegu Urban Agriculture Park

Urban Farm DB summary

This study analyzed the demand and willingness to pay (WTP) for agricultural experience at Daegu Urban Agriculture Park using the contingent valuation method. A survey of 346 Daegu citizens and logistic analysis showed that sex, age, education, and alienation area for urban agriculture affected the probability of agricultural experience participation. The estimated WTP ranged from 6,052 to 16,436 won, and scenario analysis suggested 25,000 won as the proper participation fee for maximum revenue.