Are apps for urban food purchasing and consumption meeting Italian consumers' needs? A mixed‐methods analysis

Urban Farm DB summary

This mixed-methods study investigated Italian consumers' perceptions, barriers, and drivers for urban food purchasing and consumption apps, and analyzed the features of existing apps. The desire to eat fresh and seasonal food was identified as the main driver for buying from (peri)urban agriculture initiatives, and a mismatch emerged between consumer needs and app features. Sustainability food profiles and information on seasonal food are preferred by consumers but are present in a limited number of apps.