Attributes that Influence Consumers’ Preferences for Choosing Locally Grown Food Sources During and After the COVID-19 Pandemic

Urban Farm DB summary

To identify attributes that influenced consumers' choice of locally grown food sources during and after the COVID-19 pandemic, this US study estimated willingness to pay (WTP) across sources. Respondents valued Freshness, Accessibility, Variety, and Risk Shift attributes, in that order. Community-supported agriculture (CSA) had the lowest WTP among the sources examined, and respondents weighted CSAs' general weaknesses more heavily than their advantages when choosing where to buy. However, increasing levels of community outreach positively affected the probability of choosing CSAs over other sources.