BEHAVIOURAL DETERMINANTS OF URBAN FARMING ADOPTION IN MALAYSIA: A QUALITATIVE STUDY USING THE THEORY OF PLANNED BEHAVIOUR

Urban Farm DB summary

This qualitative study investigated the behavioral intentions of urban citizens towards urban farming in Malaysia, using the Theory of Planned Behaviour (TPB) framework. Semi-structured interviews with 50 participants from major urban centers in Peninsular Malaysia revealed that positive attitudes, such as valuing food freshness, health benefits, and environmental impact, strongly motivate participation. Subjective norms are shaped by family support, community inspiration, and the growing visibility of urban farming, while perceived behavioral control depends on factors like space, time, and access to knowledge and technology. Participants with higher self-efficacy and greater community involvement showed more willingness to engage in urban farming.