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Database research record2013·China (Beijing)

Business Strategy Choice of Allot Gardens in Beijing Based on SWOT-AHP

Yue Guan

Beijing Linye Daxue xuebao

Urban Farm DB summary

This paper analyzes the business strategy of allot gardens in Beijing, which face difficulties despite their recent growth. Based on a field survey of 11 allot gardens, the study uses SWOT analysis and the AHP model to quantitatively assess internal and external operating environments and propose business strategies.