Urban Farm DB
Research catalogue
Database research record2023·Global

The bright and the dark side of commercial urban agriculture labeling

Chicoine M., Rodier F., Durif F.

Agriculture and Human Values 40(3):1153-1170

Urban Farm DB summary

Analyzes how companies use commercial urban agriculture labeling in product marketing, examining the consumer-perceived benefits and risks of leveraging urban farming as a brand and value proposition.