Commodification of urban sustainability projects: urban gardening in Gothenburg as a collaborative practice or a risky and individualised career opportunity

Urban Farm DB summary

A study of Gothenburg, Sweden, examines the city council's shift over the past decade from associational (collective) urban gardening toward entrepreneurial gardening on municipal land, promoted through a scheme called "from garden box to hectare" that draws residents into entrepreneurial training while taking municipal gardening classes. Analyzing the consequences of this commodification of urban sustainability projects, the study finds that socio-economic resources and social relations both limit and strengthen entrepreneurial gardening practices and participants' quality of life, and that perceived competition among gardeners has turned urban gardening into a lonely, precarious, and individualized activity compared with the formalized associational gardening the municipality previously promoted. The finding points to a mismatch between the local government's sustainability visions and gardeners' actual experience.