Common ground? Motivations for participation in a community-supported agriculture scheme

Urban Farm DB summary

This paper examines the motivations of producers and consumers participating in a community-supported agriculture (CSA) project in Scotland. It reveals the diverse motivations and philosophies consumers bring to the scheme, contrasting them with the organizers' stated aims. The study argues that effective communication within direct marketing schemes is important for fostering long-term commitment between producers and consumers, and for encouraging consumers to consider broader behavioral changes.