COMMUNICATION MODEL IN SOCIALIZING OF URBAN FARMING “KAMPUNG BERKEBUN” INNOVATION PROGRAM IN BANDUNG CITY (MODEL KOMUNIKASI DALAM MEMASYARAKATKAN PROGRAM INOVASI URBAN FARMING “KAMPUNG BERKEBUN” DI KOTA BANDUNG PROPINSI JAWA BARAT)

Urban Farm DB summary

This qualitative descriptive study in Bandung City, Indonesia, investigated the communication model used by the Department of Agriculture and Food Security to disseminate the "Kampung Berkebun" urban farming program. The program involved two activities: disseminating information to subdistrict and village heads, and providing training to up to 50 residents per village. The communication model employed was found to be both mechanistic and interactional, drawing from David K Berlo (1960) and Schramm (1954) models.