Comparative Study: Internal Marketing Value of Shallot Hydroponic Performance Using NFT vs. DFT Across Two Growth Periods

Urban Farm DB summary

Against the backdrop of urban farming as a strategic response to land scarcity and food security challenges in metropolitan areas, this study examined the financial performance and internal marketing value of shallot (Allium cepa var. aggregatum) agribusiness grown hydroponically using Nutrient Film Technique (NFT) and Deep Flow Technique (DFT) systems across two planting cycles. As a case study at P4S Galih Jaya, Indonesia, the quantitative descriptive research combined direct observation, financial documentation review and structured stakeholder interviews, calculating standard agribusiness financial metrics — production output, net income, Benefit-Cost (B/C) ratio and Break-Even Point (BEP) — while internal marketing indicators (employee understanding, decision alignment and motivation) were assessed via pre- and post-cycle surveys. The DFT system in cycle 2 yielded the highest net income (IDR 2,036,725) and B/C ratio (3.6), while the NFT system in cycle 1 incurred a financial loss of IDR 10,155 with a B/C ratio of only 0.9, indicating it was unprofitable. Internal marketing indicators showed clear improvement between periods, and the study concludes that the choice of hydroponic system affects not only profitability but also internal stakeholder engagement.