Database research record2013·United States (North Carolina)
Consumer Choices for Organic and Local Food Products in North Carolina
Kenrett Y. Jefferson-Moore, Richard Robbins, Daniel L. Johnson, Jefferson-Moore, Kenrett Y., Robbins, Richard D., Johnson, Daniel
AgEcon Search (University of Minnesota, USA)
Urban Farm DB summary
This study evaluated consumer perceptions of organic and locally grown produce at farmers' markets in North Carolina, focusing on the Piedmont Triad region. Using qualitative methods with focus groups from five locations, preliminary findings showed consumers distinguish local and organic foods only by labeling. Participants had limited knowledge of organic certification, and while most purchased more local foods, they were willing to pay up to 100% more for organic food.