Consumer Citizenship Outside the Consumption Domain: Conceptualizing Motivation from a Self-Determination Perspective

Urban Farm DB summary

Consumer citizenship has gained attention, with consumers exhibiting citizenship behaviors in non-consumption arenas, beyond choice, purchase, and use. Such behaviors are evident in consumer involvement in organized movements related to organic farming and consumption, like Community Supported Agriculture (CSA) and Participatory Guarantee Systems (PGS). Guided by Self-Determination Theory and current literature, this paper presents three propositions on how consumers may be motivated to engage in citizenship behaviors outside the domain of consumption, such as volunteering as evaluators in PGS.