Consumer Inequality Aversion and Risk Preferences in Community Supported Agriculture

Urban Farm DB summary

A study eliciting inequality aversion and risk preferences among 162 French community-supported agriculture (CSA) consumers through incentivized field experiments. Consumers were found to be concerned about payoff inequalities, showing advantageous inequality aversion toward CSA farmers but also disadvantageous inequality seeking. Consumers were risk averse and loss averse and distorted probabilities. The study observes that inequality aversion and risk preferences in the loss domain may complement each other in ways that strengthen consumer support for CSA farmers.