Consumer segmentation and participation drivers in community-supported agriculture: A choice experiment and partial least squares structural equation modelling approach

Urban Farm DB summary

This study identified potential Community-Supported Agriculture (CSA) participants in Japan and validated existing theories on CSA participation through a quantitative analysis of 2484 Japanese consumers using choice experiments and Latent Class Analysis. Five distinct consumer segments were identified, with "Food Education and Learning Opportunities" and "Contribution to Environmental and Social Issues" being key drivers for participation across all segments. Factors related to "Variety of Ingredients" were less influential.