A Study on the Cooperation of Food Business Operators and Farmers in Urban Areas: Participation in the “Farm Mileage² Movement” of Narutoya Co. Ltd.

Urban Farm DB summary

Higashi-Osaka City implemented the "Farm Mileage2 Campaign" to promote urban agriculture, collaborating with food business operators to jointly develop agricultural products. As a result, residential areas of consumers preferring ethical foods expanded based on the shipping destinations of food business operators. The movement also fostered events for food and agriculture education, promoting understanding of urban agriculture rather than just leisure. Many urban residents were found to desire agriculture near their homes.