Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities: Table 1

Urban Farm DB summary

This paper argues that the corporatization of the organic food movement, typically seen as co-optation, can instead generate a countervailing market response. This response actively promotes the oppositional aspects of a counterculture that are attenuated by commercial mainstreaming. The study analyzes community-supported agriculture (CSA) as an example of this response to corporate co-optation.