Customer satisfaction of urban farming application services: “e-Buruan Sae”

Urban Farm DB summary

This study evaluated a customer satisfaction model for "e-Buruan Sae," a Web 2.0-based application used by the government of Bandung City, Indonesia, to manage urban farming activities. Using a quantitative correlational approach based on Design Research Methodology, it measured satisfaction across six variables: ease of use, service quality, interactivity, trust, customer satisfaction, and IT development. Empirical testing showed that the ease-of-use and IT-development variables did not affect customer satisfaction, while the remaining variables (service quality, interactivity, and trust) had a positive effect on it.