STUDY ON THE DEVELOPMENT STRATEGY OF ALOE VERA PROCESSED PRODUCTS (A CASE STUDY OF SRI REJEKI URBAN FARMING GROUP, CIPTOMULYO VILLAGE, SUKUN SUBDISTRIC, MALANG CITY)

Urban Farm DB summary

This qualitative study formulated a business development strategy for the Sri Rejeki urban farming group in Malang City, which focuses on aloe vera. Using SWOT, IE, IFAS, EFAS, and QSPM analyses, the study identified 9 potential strategies. The QSPM matrix indicated that the group should prioritize creating processed aloe vera goods for the Malang City souvenir market and branding products via social media.