Urban Farm DB
Research catalogue
Database research record2026·United States (California)

Toward digital community economies: California’s alternative food networks navigating market digitalization

Sasha Pesci, Ryan E. Galt

Agriculture and Human Values

Urban Farm DB summary

This paper, based on 28 semi-structured interviews with direct market farmers in California, explores their experiences with market digitalization. It finds that while some farmers perceive online tools as eroding social and environmental connections, others view them as supportive of these connections, highlighting tensions in market digitalization for Alternative Food Networks.