Database research record2017·Global
Diverse, conflicting and complementary worldviews: An anthropological investigation of consumption in CSA
Philippe Robert-Demontrond, Vanessa Beaudouin, Isabelle Dabadie
Recherche et Applications en Marketing (English Edition)
Urban Farm DB summary
This article examines consumer engagement in community-supported agriculture (CSA) programmes, an alternative direct-selling model, using ethnographic fieldwork and cultural theory as an anthropological analytical framework. It finds that CSA programmes function as "community enclaves" operating outside of and against the conventional market, and that different cultures coexist within the broader CSA movement. This diversity of worldviews generates tensions, but their complementarity is described as proving positive for the movement.