Edible landscape: Key factors determining consumers’ commitment and willingness to accept opportunity cost and risk of foraged food

Urban Farm DB summary

A study on urban food foraging examines key factors determining consumers' willingness to try foraged food, spend time and effort on it, accept risk, and commit to food foraging. A conceptual model — in which general perceptions of nature, food foraging, and COVID-19 shape three specific attitudes toward food foraging, which in turn drive four behavioral intentions — was tested using partial least squares structural equation modelling. Results show the strongest drivers of willingness to try are approval of responsible foraging activities and individual benefits of foraging. For willingness to spend extra time and effort, all predictors had some impact. For willingness to accept risk, approval of responsible foraging activities and societal benefits were influential. For commitment to food foraging, individual and societal benefits were the most important drivers.