Edukasi Pemasaran Ramah Lingkungan : Mengemas Produk Edufarm Hidroponik Cipayung dengan Nilai Keberlanjutan

Urban Farm DB summary

This community service program in Cipayung, Indonesia, aimed to empower urban farmers at Edufarm Hydroponic Cipayung through sustainable marketing strategies, focusing on eco-friendly packaging and digital platforms. Participants learned to redesign product packaging using environmentally friendly materials and to market their products digitally. As a result, participants demonstrated an increased understanding of sustainable marketing, and some successfully increased product prices by 10–20% without reducing buyer interest. The program's implementation was limited by time and technological access.