EFEKTIVITAS TELEVISI SEBAGAI SUMBER INFORMASIPERTANIAN BAGI PETANI KAWASAN PERI-URBANDI KABUPATEN SLEMAN

Urban Farm DB summary

This study investigated the effectiveness of television as a source of agricultural information and its influencing factors in the peri-urban agricultural area of Sleman Regency, using descriptive, proportion, and multiple linear tests. Results showed that over 50% of farmers assessed television's effectiveness as low. Television effectiveness indicators were 50.43% for cognitive effect, 44.83% for affective effect, and 49.34% for behavioral effect. The motive for watching television most affected effectiveness, with most farmers relying on group meetings and field extension rather than television for agricultural information.