Employing the structural equation modeling in assessing urban farming innovation adoption: examining urban society’s acceptance of the theory of planned behavior and technology acceptance model frameworks

Urban Farm DB summary

This study investigated factors influencing the adoption of urban farming technologies in Makassar City, Indonesia, by integrating the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM). Primary data were collected from 346 respondents across 15 subdistricts using a questionnaire survey and analyzed with PLS-SEM. Results indicated that knowledge, subjective norms, attitudes, perceived behavioral control, perceived usefulness, and perceived ease of use significantly influenced the intention to adopt urban farming.