Entrepreneurial Potential of Urban and Peri-Urban Agri Enterprises: A Multidimensional Analysis

Urban Farm DB summary

This study in the Central region of Kerala, India, assessed the entrepreneurial potential of urban and peri-urban agri-enterprises across multiple dimensions. Using Principal Component Analysis, it identified strategic growth orientation and green innovation as key pillars, with marketing competence being the most significant dimension and ecological sustainability having the least impact. The Entrepreneurial Potential Index (EPI) showed that 66% of enterprises had a medium potential, and value-addition firms had the highest EPI, while aquaponics had the lowest.