Estimating Civic Awareness and Willingness to Pay (WTP) for Rooftop Greenhouses: A Study of Seoul Residents

Urban Farm DB summary

This study estimated the willingness to pay (WTP) and civic awareness for rooftop greenhouses (RGs) among residents of Seoul, South Korea, using the contingent valuation method (CVM). The per capita WTP for RGs among Seoul residents was 30,260 KRW, valuing RGs in Seoul at approximately 220 billion KRW. Most respondents preferred a combination of crop production and experiences, and suggested that customized education on building and managing rooftop greenhouses was the most necessary measure to promote RGs.