Evaluating occupational values in Japan's urban farming: A comparison between the Likert scale and Best-Worst Scaling methods

Urban Farm DB summary

A study investigated the occupational values of 89 certified urban farmers in Tokyo using both Likert scale and Best-Worst Scaling (BWS) methods. Analysis revealed that farmers highly prioritized relationships with consumers, while values related to nature and the environment were less emphasized. The BWS method offered deeper insights into farmers' values, uncovering subtleties that Likert scales may obscure.