Examining the Business Case and Models for Sustainable Multifunctional Edible Landscaping Enterprises in the Phoenix Metro Area

Urban Farm DB summary

This study assessed the business case for multifunctional edible landscaping enterprises in the Phoenix metro area. Semi-structured interviews with four landscaping entrepreneurs and a GIS landscape analysis of seven cities revealed that multifunctional edible landscaping offers a greater range of value propositions and revenue streams, with over 180,000 acres of suitable landscapes identified. Scenario analysis estimated potential value creation from $3.9 to $66 billion, with positive return on investment (ROI) achievable in 11 out of 12 scenarios within one to five years.