Examining a New “Pay-as-You-Go” Community-Supported Agriculture (CSA) Model: A Case Study

Urban Farm DB summary

This research surveyed 536 current and former J&P Organics farm CSA subscribers, categorizing them into four groups based on ordering frequency. Findings strongly indicate that a flexible pay-as-you-go CSA subscription model could increase subscriber membership and possibly ordering frequency, especially for those likely to order less frequently than weekly but who are otherwise similar to traditional pay-up-front subscribers in demographics, motivations, satisfaction, and subscription length.