Expanding Your Customer Base to Low-Income Populations: SNAP Basics & Marketing

Urban Farm DB summary

This Utah State University extension workshop outline covers strategies for farmers markets, farm stands, and community supported agriculture (CSA) programs to reach low-income customers by accepting Supplemental Nutrition Assistance Program (SNAP) benefits and incentive programs such as Double Up Food Bucks (DUFB). It presents planned workshop content on marketing techniques, the benefits of accepting SNAP and incentives, and ways market managers and CSA growers can incorporate SNAP into operations, without reporting original study data.