From expectation to action: an empirical study of the role of confidence

Urban Farm DB summary

This study investigated the formation of expectations and the links between expectations and action among 29 Croatian micro-producers of organic fruits and vegetables. Thematic analysis was conducted based on interviews with entrepreneurs from all Croatian counties and the City of Zagreb. Four recurring themes linking participants' expectations and action were revealed, and acceptance and recognition as members of community-supported agriculture groups, along with access to specific resources as members of organic producer associations, were identified as key drivers of optimism and confidence among participants.