Exploring the social value of organic food: a qualitative study in France

Urban Farm DB summary

A qualitative study in Montpellier, France, with 20 participants across four group interviews, investigated the social value of organic food. The study found that organic food holds social value for participants, which varies depending on the purchase venue (community-supported agriculture, market, or supermarket) and whether consumers or producers demonstrate additional green behaviors. The findings suggest the utility of a quantitative study for a larger sample.