Farmers' markets offer new business opportunities for farmers

Urban Farm DB summary

A survey of farmers' market managers in California indicated that farmers' markets provide growers with opportunities to expand their businesses through new market venues, value-added products, and connections with agritourism. Rural markets offered strong community support and tourist links, while small-town markets showed the most new vendors and room for growth. Metropolitan markets, though harder to access, yielded the highest gross sales and increased demand for value-added products.