Farming—It's So Citified: An Urban Agriculture Marketing Campaign

Urban Farm DB summary

The marketing campaign for the inaugural West Virginia Urban Agriculture Conference, a collaboration between West Virginia State University (WVSU) and West Virginia University Extension Services, was successful. The WVSU communications team developed an innovative, character-driven campaign combining urban and rural elements, featuring "Chicken Stu" as the official spokes-chicken who shared his journey from farm to city via social media. The campaign surpassed its goals and demonstrated the impact of innovative social media marketing in promoting Extension initiatives.