Farming under Urban Pressure: Business Models and Success Factors of Peri-Urban Farms

Urban Farm DB summary

This study, based on a survey of economically successful peri-urban farms in Poland, identified success factors and major barriers to their development. The research shows a considerable convergence in business solutions in recent years, particularly in customer relationships and channels. According to respondents, the success of peri-urban farms is primarily determined by three groups of factors: motivation, diligence, and creativity; high quality of products and services; and cultivating deep bonds with customers. While farm managers indicated relatively few internal problems, urban pressure was considered the most significant external barrier to development.