Fascination and Joy: Emotions Predict Urban Gardeners’ Pro-Pollinator Behaviour

Urban Farm DB summary

This study surveyed 111 community gardeners in Berlin and Munich, Germany, to understand the socio-psychological factors predicting pro-pollinator behavior. Using generalized linear models, the analysis revealed that gardeners who were fascinated by pollinators, held positive attitudes, and felt joy about seeing them reported intentions to protect or support pollinators. This suggests that fascination and joy can be harnessed for pollinator research and conservation efforts.