GREEN BUSINESS CANVAS: KIOSCHEBIBIT'S ENTREPRENEURIAL STRATEGY IN PLANT SEEDLING SUPPLY

Urban Farm DB summary

This paper focuses on formulating development strategies for Kioschebibit, a micro-enterprise specializing in plant seedling supply, using the Business Model Canvas (BMC) approach alongside a SWOT analysis. A qualitative descriptive case study revealed Kioschebibit’s strengths in product variety, competitive pricing, and social media marketing, but noted challenges in distribution reach and digital marketing execution. External opportunities like gardening trends and green initiatives present substantial growth potential, though threats such as extreme weather and raw material fluctuations must be addressed. By integrating BMC and SWOT frameworks, this study proposes an adaptive and data-driven entrepreneurship strategy as a foundation for sustainable business development.