How do Spanish consumers perceive different lettuce cultivation systems? Insights from explicit and implicit methods

Urban Farm DB summary

This study investigated Spanish consumers' perceptions of five lettuce cultivation systems using explicit and implicit methods with 105 participants. Local/small agriculture was most favorably regarded, while urban community gardens were perceived as less safe for lettuce production. High-tech greenhouses were considered safer but less sustainable, and vertical indoor farming elicited a surprise reaction due to low familiarity.