Impact of marketing channels on perceptions of quality of life and profitability for Wisconsin's organic vegetable farmers

Urban Farm DB summary

A survey of Wisconsin-certified organic vegetable farmers investigated the relationships between farm characteristics, marketing strategies, and farmers' perceptions of profitability and quality of life. The data indicated that farmers selling into farmers' markets and through community-supported agriculture (CSA) were more likely to be dissatisfied with their profitability. Conversely, farmers selling into wholesale markets and restaurants/institutions were significantly more likely to be dissatisfied with their quality of life.