Implementasi metode rebranding pada produk hasil urban farming masyarakat lokal di masa pandemi

Urban Farm DB summary

This activity implemented rebranding methods for urban farming products in RW 6 Bulaksari, Wonokusumo Village, Indonesia, during the COVID-19 pandemic. The main issue identified was simple and unattractive product packaging, limiting sales to the local area. Rebranding efforts, such as changing packaging for "Keripik Pisang Bu Ida" to paper craft with a new brand "PIKSANG" and updating "Es Pisang Ijo Mbak Nina" packaging to oxo-biodegradable with a new logo, increased consumer interest in purchasing these products.