INFLUENCING FACTORS OF FARMER'S DIGITALIZATION READINESS IN SURAKARTA: AN INTERPRETIVE STRUCTURAL MODELING APPROACH
Lusi Handayani, Rifka Atmajaya, Asnawati La Hisi, Risca Metanifa, Najma Arum S. Lessy, Aisyah Yunisa Amir Hamzah, Nissa Rawindadefi, Hendra Okta Randi, Usmina Wonda, Ali Akbar Wahab, Sisilia Dorcelina Sapranim, Refa Andrean Tri P., Maftuh Rahmah Hanifa, Fitriana Riscadewi Warisno, Maria Adriane Bengan, Ina Aplena Marani, Aventus Purnama Dep, Amida Maria Baibaba, Rahmaniar Nur Syahib
Zenodo (CERN European Organization for Nuclear Research)
Urban Farm DB summary
This study investigated the digitalization readiness of urban horticultural farmers in Surakarta, Indonesia, using Interpretive Structural Modeling and MICMAC analysis with data from 20 key informants. Five principal factors were identified: agricultural technology availability, digital literacy, training and capacity building, institutional support, and government involvement, with government involvement being the dominant driving force. The study proposes four strategic interventions to support digital transformation.