KEMANDIRIAN EKONOMI IKATAN KELUARGA BESAR ISTRI (IKBI) PEKERJA PERKEBUNAN MELALUI PELATIHAN STRATEGI MARKETING URBAN FARMING (Studi Pada IKBI PTPN I Regional 5 Kebun Kalisanen Kotta Blater)

Urban Farm DB summary

A community-service report on a training program in urban farming marketing strategy for the Wife's Extended Family Association (IKBI) at PTPN I Regional 5, Kebun Kalisanen Kotta Blater, Jember Regency, Indonesia. A preliminary study found that urban farming adopted by the plantation had positively affected household food availability, but surplus fruit and vegetable harvests were not being fully utilized — some were merely shared with neighbors or relatives, while the rest were left to rot and go to waste. The training program, targeting 20 IKBI participants, covered urban farming product processing, branding socialization, and marketing strategy development assistance. Results showed increased understanding and knowledge of urban farming practices — including organic vegetables, hydroponics, horticulture, and potted plants — and improved marketing skills, particularly in digital marketing.