Database research record2021·Indonesia (Bandung)
KESEDIAAN MEMBAYAR (WILLINGNESS TO PAY) KONSUMEN MILENIAL DALAM MENGKONSUMSI SAYURAN ORGANIK (Suatu Kasus pada Warung Sehat 1000 Kebun, Kota Bandung)
Bagus Imran Saptadji Handoko, Iwan Setiawan
MIMBAR AGRIBISNIS Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Urban Farm DB summary
This quantitative study, conducted at Warung Sehat 1000 Kebun in Bandung, Indonesia, investigated the willingness of millennial consumers to pay for organic vegetables. Using survey methods with questionnaires, the research found that psychological factors significantly influenced millennials' willingness to consume organic vegetables.